"The major American innovation in the congregation is to turn it into a consumer enterprise. Americans have developed a culture of acquisition, an economy that is dependent on wanting and requiring more. We have a huge advertising industry designed to stir up appetites we didn't even know we had. We are insatiable. It didn't take long for some of our colleagues to develop consumer congregations. If we have a nation of consumers, obviously the quickest and most effective way to get them into our churches is to identify what they want and offer it to them. Satisfy their fantasies, promise them the moon, recast the gospel into consumer terms—entertainment, satisfaction, excitement and adventure, problem-solving, whatever. We are the world's champion consumers, so why shouldn't we have state-of-the-art consumer churches?
Given the conditions prevailing in our culture, we have the best and most effective way ever devised for gathering large and prosperous congregations. Americans lead the world in showing how to do it. There's only one thing wrong. This is not the way that God brings us into conformity with the life of Christ. This is not the way that we become less and Jesus becomes more. This is not the way in which our lives become available to others in justice and service. The cultivation of consumer spirituality is the antithesis of a sacrificial, "denying yourself" congregation. A consumer church is an anti-Christ church. It's doing the right thing—gathering a congregation—but doing it in the wrong way. This is not the way to develop a contemplative life, a life in which the Jesus way and the Jesus truth are congruent."